Developing priority customers
For a company with a defined offering that needs customer segmentation, target-client mapping and a disciplined commercial pipeline.
ABCI
Business Development
Building commercial relationships, partnerships, pipelines and routes to market.
The business context
Commercial growth needs a clear view of priority markets, customers and routes to market. Relationships become more useful when they are connected to a structured strategy and disciplined follow-through.
When this service fits
Building partnerships and distribution
For a business assessing partnerships, distributors or routes to market. Identification is followed by assessment and an agreed engagement plan.
Execution of a growth direction
Business Advisory sets the strategic choice; Business Development supports customer relationships, partnerships, negotiation and commercial follow-through.
What ABCI does
Customers and strategic accounts
Segment customers, map target clients and prioritize key customers and institutions. A clear offering and account plan guide contact and relationship development.
Partnerships and routes to market
Identify and assess partners, distribution options and market-development routes, then prepare commercial engagement and negotiation.
Pipeline and implementation
Support the construction of a commercial pipeline, stakeholder relationships, proposals and a business-development action plan with clear priorities.
How we work
- 01
Define growth priorities and map the customers, institutions and channels that matter.
- 02
Assess partnership and distribution options and structure the commercial pipeline.
- 03
Set account priorities, prepare engagement and negotiation, and agree an action plan.
Typical deliverables
- Business Development Strategy
- Target Account Map
- Customer Segmentation
- Stakeholder Map
- Partnership Map
- Commercial Pipeline Structure
- Distribution Strategy
- Market Development Roadmap
- Business Development Action Plan
The scope and deliverables are agreed for each engagement.
Related services
Discuss Business Development
Tell us about the business, its current stage and the decision you want to make.
Email the relevant team